By the time you read this, if I’m lucky, I’ve been to Blogworld Expo in New York, having presented a blockbuster session which wowed crowds who, overwhelmingly grateful, lavished much affection and chocolate on me, and have returned, safe and sound, to great fanfare and welcome.
If I’m not lucky, I’m still sitting in the Cleveland airport. You know … waiting for my flight to New York, delayed due to nasty storms.
Don’t let ANYONE tell you that there’s anything worse than being stuck in Cleveland.
So for those of you in nicer climes, here’s what happened this week on Copyblogger:
Monday:
What Don Draper Knows That You Don't About Persuasion and Success
That Don Draper sure has a way with words, and this post is a virtual encyclopedia of some of his greatest hits — and what you can learn from them — on a whole bunch of topics. I love greatest hits. In fact, I remember when I was 10 years old and bought Ray Parker Jr’s “Chartbusters” greatest hits album. The only problem was that Ray only had one “chartbuster” with the theme song to Ghostbusters. The rest was crap. You know what? Greatest hits albums are lame. I hate you, Ray.
Read the full post here.
Tuesday:
How to Kill Writer's Block and Become a Master Copywriter in Only 3 Hours a Day
There’s a little ritual in this post that’s pure gold, and surprisingly, it doesn’t involve tall hats, robes, or goats. What it does involve is breaking through writer’s block, and it’s pretty cool even if it means not distracting yourself with Twitter. Also, on a side note, I want to complain because I stared at the wall as directed for 33.33 minutes and all I ended up producing was a fourth Twilight book.
Read the full post...
