I’m guessing you want to write copy that sells.
You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.
You, my friend, want to seduce your readers.
Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.
Let’s start with a story.
A sexy — but sad — protagonist
Ingrid is a beautiful and accomplished accountant.
Her husband, Milton, is an editor for a big time publisher. And their son, Nathaniel, is a sturdy, blond, lovable wrecking ball.
A sublime family. A nice home. But something’s wrong.
Ingrid wants another baby. Bad.
Unfortunately, with Nathaniel’s ubiquitous presence and the ridiculous demands of work and family life, the days of Milton chasing Ingrid around with wine and roses are long gone.
It could take years to have another child. Only problem is, Ingrid doesn’t want to wait years. Her clock is “ticking.”
That means if Ingrid wants to get pregnant soon she has to calculate. Innocent happenstance is out the door.
Guerrilla tactics are in, folks.
The one thing that stands in her way
Ingrid decides that the evening hours after the boy is safely tucked away is the best time to seduce Milton.
Unfortunately, her husband doesn’t read a bed time story to the boy and then suddenly slip on a smoking jacket and shift into sexy thoughts.
No. After bed time Milton sinks into his black leather paloma chair with a newspaper, a scotch and a wicked bent to falling asleep while sitting up.
Know what that means? Ingrid...
