A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.
“Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans,” says Blake Cahill, principal and president of social media agency Banyan Branch. “Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these.”
Here are four great ways to reward your Facebook fan s for their continued engagement and support.
1. Offer Exclusive Discounts, Coupons and Content
Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group.
“One of my favorite hotel chains, Provenance Hotels, offers specials to their Facebook (and Twitter) fans: If you book rooms through those channels, you can receive a percentage off your stay as well as free Wi-Fi access,” says Schott.
Schott also notes that there are a number of restaurants offering a special reservation opportunity to Facebook fans. “This can be accomplished as easily as displaying a tab on your Facebook Page with a special number or code to use when booking,” adds Schott.
Some companies tie discounts and coupons to engagement activities. Capriotti’s, a popular chain of Italian restaurants, gives out free sandwich coupons to fans who correctly...
