I spend a lot of time browsing travel sites for vacations I’d love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy hotels.
Here are some best practices for travel and tourism brands on Facebook — borrowed from the big players in the industry — that will help you attract gadling jetsetters and secure more reservations.
1. Brag About Your Brand
Facebook offers engaging ways to play up your brand’s strengths. Custom landing pages enable brands to let users know what’s new with the company. For example, Delta’s landing page is essentially a glorified press release — it’s a visually pleasing panache of Delta news and developments. It lets fans know that more jets are getting Wi-Fi, more routes will be available, and first class is coming to regional jets — and it allows users to “like” each piece of news.
2. Host Contests and Giveaways
Everyone loves #winning, so give your fans something to win. Whether it’s a free flight, a free night at a hotel, a discount or free miles on an airline or hotel credit card, contests are a great way to engage your community. Asking fans to submit things as part of a contest entry — photos, video, feedback — are even better, as they generate content and weed out the lazy people who might only be there for the prize.
For Kimpton‘s 30th anniversary, it’s running a “W rite Here, Right...
