Mashable! - Digital Publishing & the Imperative to Preserve the Integrit

In 2010, Google estimated the number of unique books published in the whole of recorded history at just under 130 million. Josh Koppel, the founder of New York’s ScrollMotion, would love for every one of those volumes to be republished on the new digital platforms made possible by the iPad and other tablets. And that’s just books — for Koppel there are also magazines, newspapers, websites, journals and even financial reports and baseball cards that could use the tablet treatment.

Koppel’s desire to see the world’s information repackaged on mobile platforms isn’t one borne from greed, but rather for a deep respect for the printed word and a passion for preserving it. The iPad was a game changer in publishing, Koppel once told Mashable, because it was the first electronic reading device that legitimately felt additive, rather than reductive. Koppel’s work shows defer ence to the established art and culture of print, even while transitioning books and magazines to new digital formats that can enhance the way readers engage with content.

We had the to chance to sit down with Koppel following his presentation at Mashable Connect 2011, to discuss the transition of print media to digital and the future of publishing.

Q&A with Josh Koppel, Founder & CEO of ScrollMotion

Smartphones and tablets have challenged our notions of what printed “content” is and how it behaves. Yet, part of your goal at ScrollMotion is to preserve the culture of print even while pushing new digital boundaries. What’s the secret to finding a balance between adding value by taking advantage of available new tools and adversely affecting the integrity of the content?

"Everything we do must serve the book first.”

We believe that the book is an art form and the essential medium to te ll the story of human...

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