Corporations are looking for ways to bring giving into their business because it works. A 2008 Cone Corporate Citizenship study claimed 85% of Americans had a more positive image of a product or company when it supports a cause they care about. Nearly 90% of Americans said it is important that business, government and non-profits collaborate to solve pressing social issues. And 79% of Americans said they would likely switch from one brand to another if the other brand is associated with a good cause.
Businesses in turn want to give back for a variety of reasons, and your non-profit could be exactly what they're looking for.
An effective partnership is critica l in building momentum for funding and brand awareness, for both the non-profit and the corporation. But similar to dating, you need to find a corporate partner that is the perfect match for your organization. And we're not talking about a one-night stand here — we're talking "the one" you want to spend the rest of your fundraising life with.
Find the Perfect Corporate Partner
Have you ever laid your eyes on a company whose mission was perfectly aligned with yours, was incredibly successful, and had all this money it wanted to donate to support your cause?
Tragically, that kind of "true love" partner doesn't exist without some investment on your end. In order to find your true love you need to start by building a list of 15 to 30 companies, large and small, that you would like to work with. Just like with dating, choose companies that have a similar vision of how to be innovative in the world as you do.
Once you have your "match" list, do your research....
