AdGrok, which came out of beta just two months ago, makes a tool that simplifies the process of setting up Google AdWords campaigns. It’s “Grokbar” lets customers look at any page on their website and see data about the Google AdWords campaigns that point to it — including the cost of each campaign and how well it is working.
Starting today, the AdGrok team will start working full-time on Twitter’s “revenue engineering team.”
“When Twitter approached us and asked if we'd be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn't pass up,” the blog post says.
The team will most likely be working on Twitter’s self-service advertising program, whi ch is currently in its beta phase and has many similarities to Google AdWords. The program allows small advertisers to buy their own promoted tweets, promoted accounts and promoted trends.
AdGrok will shut down its services on June 30, after which its product, the GrokBar, will not be available.
More About: acquisition, AdGrok, twitter
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