Email marketing works.
In fact, it's still the best online method for converting prospects into customers or clients.
A critical part of the process begins, however, before a single email is sent. You've got to get people on your list in the first place.
This happens most effectively at a landing page specifically designed to convince the right people to sign up.
Some people call these opt-in landing pages "squeeze" pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.
Here's a quick Internet marketing history lesson.
A squeeze page was originally a very specific type of opt-in page that required you to supply an email address just for the privilege of reading a sales letter. If you didn’t buy immediately, you got follow-up pitches.
Sounds crazy now, huh?
But things were easier back then, until hucksters and charlatans abused the privilege and people fought back.
I’m about to show you how to win the trust and interest of prospective subscribers despite any initial misgivings your audience may have.
Let's jump right in.
1. Who do you want?
The first step is crucial, and yet time and again I see people plow ahead without a clear understanding of exactly the type of person they want on their email list.
Without a clear and detailed understanding of who you want, you can't craft a message that resonates strongly enough to spark interest and gain trust.
Take a look at our Internet Marketing for Smart People opt-in page, for example.
The exact same course benefits could attract your typical "get rich quick" business opportunity type. But instead, the message is positioned squarely against that type of person, and aimed at people who are willing to put the effort in.
Take the time to figure out who you really want...
