Summer blockbuster season is upon us, and we’re already starting to see some truly innovative social video campaigns coming out of Hollywood. In many ways, movie studios are leading the charge when it comes to social video advertising, using groundbreaking interactive features, creative distribution strategies and original content to successfully drive huge amounts of viewership and sharing. Brands looking to up their social video game will benefit from closely watching Hollywood’s creative approach to online video marketing.
Here are four t hings that brands can learn from Hollywood when it comes to social video.
1. Think Content, Not Ads
Getting people to watch and share your content requires some fundamental shifts in how marketers think about video advertising. Sharing has to be the starting point when developing content. Hollywood gets it: Great content is their currency. This is one reason why movie trailers were shared 184% more than the industry average for brand video content over the last quarter, as measured by Sharethrough's distribution network.
For example, to promote the new Muppets movie, Disney released a short original video called “Green With Envy,” a parody of the Rom-Com genre. It has more than 1.4 million views on YouTube alone.
2. Mix It Up
While television and much of online video advertising inventory is limited to 15 or 30-second videos, social video advertising allows for distri bution of video content of...
