Coca-Cola is celebrating its 125th birthday with a fancy coffee table book that fetches up to $650, but you can get the same content on the iPad for $4.99.
Coke's iPad app, created by Assouline, is presented as a "visual journey" through the brand's history, just like the book. The app features vintage ads, photos and celebrities like James Brown, Run-DMC and President John F. Kennedy, as well as extra video content.
This is the brand’s first iPad app; it was released Thursday.
The company also celebrated its anniversary last month with a with a 3D projection display on its Atlanta headquarters.
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