The nature of the web is such that sharing and republishing content is common — and often even encouraged. The problem is, we increasingly store bits of our data on various services scattered across the web. Aggregating that content into one centralized personal hub can be time consuming — requiring user to manually copy text and links or upload files and photos — or fiddling with RSS feeds trying to make content automagically appear.
Twitter released a very cool tool to allow publishers to embed tweets in their blog posts, but the process is overly complex for most users, with plugins needed to streamline the process. Why can’t you just paste a link to a Twitter status in a blog post or webpage? It turns out, you can.
A Quick Introduction to oEmbed
A technology called oEmbed, in existence for a number of years, was built to solve the embeddable content problem. oEmbed is an open format, designed to let web publishers easily embed content such as photos, video, rich content — and automatically display other content by typing in a URL. Providers like YouTube, Hulu, Flickr and Vimeo all support oEmbed, meaning that pasting a URL for one of those services into a system with oEmbed support should allow users to quickly embed rich media.
WordPress, the world’s most popular CMS, has had basic oEmbed support since WordPress 2.9. Plugins for most other popular platforms exist, too. The problem is, keeping an updated list of the providers that support oEmbed and keeping libraries up to date isn’t a streamlined process.
Embedly: Secret Sauce to Web Embed Fun
In March, we wrote about the startup Embedly, which has developed a platform for converting URLs into embeddable content. Embedly is...
