Name: Hendricks Park
Quick Pitch: A personal styling and shopping service for men conducted over Skype.
Genius Idea: Hendricks Park is a concierge clothing service for men with neither the time nor inclination to shop. The one-year-old startup, founded by CEO Lisa Bruckner, a former model, offers style consultations and shopping services primarily over Skype.
After filling out an application, a client is introduced to his individual Style Expert for a one- to two-hour lifestyle and wardrobe analysis, preferably accompanied by his significant other. The Expert will then draft a style strategy, make recommendations about what items to thro w out and select items for the client to try on.
After he receives his first box, the client will review all of his options with his Style Expert over Skype, get recommendations for styling and tailoring, and return whatever he doesn’t like using a pre-paid shipping label. Every time a client is looking for new clothes — or perhaps needs advice about what to wear for an event, or what kind of razor to buy — he is invited to get in touch with his Style Expert, free of charge.
The clothes that Hendricks Park ships to clients are purchased wholesale and sold at retail. It’s what Bruckner calls a “high-touch continuity service model”; the company has a high rate of recurring sales because it develops quality relationships over Skype. Style Experts are paid on commission, but are advised to prioritize their relationships with clients over sales.
Bruckner is the first to admit the service isn’t for everyone — Hendri cks Park doesn’t...
