Typically, if you want to find something while you’re out and about, you turn to the mobile web and spend a few minutes on a search engine’s mobile website. Or you launch one of a dozen or more apps to help you find the specific thing you want — you turn to your Yelp app to find a good restaurant nearby, and you open Fandango to find a theater showing that movie you want to see.
Wouldn’t it be easier to have a single utility that searched a slew of mobile apps and websites for the exact thing you need, returning just the pages most relevant to you?
That’s Do@‘s premise and mission: to create a revolutionary mobile search experience.
Here’s how the app works: First, the user types in a keyword, subject or topic, including movies, music, foods, products and more. The app then rec ognizes what categories the keyword fits into. For example, if you start by typing “lady g,” the app would predict “lady gaga @music” as a query, understanding that you might be looking for music from artist Lady Gaga. (The app will also offer up possible queries like “lady gaga @reference” for Wikipedia content.) You could also search for something like “sushi @restaurants,” for example.
Once you tap the query that fits your needs, Do@ loads your results, which will appear as mobile web apps from a carefully curated selection of the best publishers and app developers. You can quickly swipe from one app with relevant content to the next until you spot the exact tidbit of information or functionality you seek.
Using the previous example, a search for “lady gaga @music” would bring up a slider of results from YouTube, iTunes, Pandora, Last.fm and more, allowing you to instantly listen, download or watch th e exact content you...