Snoop, who has close to 10 million Facebook fans, began linking to a "Shop Snoop Now" site on Thursday. The F-commerce site features a line of FragranceRebel products from Parfums de Coeur. One product a day gets featured for the program.
On Friday, that product was BOD Man Really Ripped Abs 8 oz. Fragrance Body Spray, which started out at $7.99, but went down to $7.20 (10% off) when it got 100 "Likes." At press time, the product hadn't yet gotten more than 200 "Likes," which would have brought the cost down another 10%. The maximum discount is 30% off, at 300 "Likes."
A rep for dotbox, the company behind the Facebook promotion, says she believes the "Likes" discount is an industry first.
More About: F-Commerce, facebook, snoop dogg
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