First there was scripted TV, then reality television became the “it” format. But now that’s getting old and stale, and the audience wants something new. The Voice delivers that, with a highly engaging and social co-viewing experience that’s earned it a spot as the top-rated new show this season. People are ready for a change in entertainment, and The Voice is providing a nice alternative.
If you’re not familiar with it, The Voice features musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton, along with host Carson Daly. During “blind auditions,” singers performed one at a time, and if they caught the attention of one the judges — based on voice alone, as the judges were turned around — then they would join that coach’s team. Each team started with eight artists, then were whittled down to four. The coaches, all of whom have achieved success in the music industry, are grooming the artists and developing their voices and performance skills. Each week, a few artists are eliminated, and the last one standing will be crowned “The Voice.”
Mashable spoke with Nicolle Yaron, the show’s supervising producer, Andrew Adashek, the social media consultant, and Alison Haislip, the social media correspondent, about the show’s social media integration and why it’s effective.
Borrowing an Idea and Making it Bigger
The Voice isn’t exactly a new show — it was adapted from a Dutch televisi on show called The Voice of...
