ProBlogger Blog Tips - A Blogging Exit Strategy: Sell Your Blog

This guest post is by Carl of www.freelancepf.com.

Just this past February I had a guest post on ProBlogger detailing the joys of: co-blogging with your spouse.  Now here I am just a few months later with a new guest post about selling that site.

What happened?  Why did I sell a blog I loved and got to work on with my wife, no less?  

I’ll give you the hint that I still love blogging as much as ever.  So why?  More importantly for you, how did I sell my blog?

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Too often I see people abandon their blogs when they tire of blogging or have to stop because of outside forces.  If there’s just one thing you take away from this article, let it be this: even newer blogs might have some value.  Perhaps even significant value.  That is true even if your blog has never before been monetized.

If you ever want or need to quit blogging, consider a sale as your go-to blogging exit strategy. It’s a little more work than abandoning the blog, but the extra money should more than make up for it.  This guest post is going to examine the mechanics of selling a website using my experience as a guide.

Making the decision to sell

The personal finance site I sold was my first blog.  It detailed my wife’s and my struggle to pay down six figures in student loan debt.  In just a few months—and with no budget aside from a Thesis theme and a dedicated IP address/hosting—I had taken the blog from brand new to more than 5,000 visitors per month.  The blog was my pride and joy, but there were beginner’s mistakes I did not know how to fix.  My biggest mistake was that no matter how hard I looked, I could not envision a business plan.

I kept delaying fully monetizing the site for this reason.  My student loan debt made me feel guilty about partaking in such a time-consuming hobby—particularly because it was costing me money each month.  I started...

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