This guest post is by Pawel Reszka of Affhelper.com.
For the time-strapped blogger who's constantly struggling to write fresh, unique content, PLR can seem like a godsend. Pre-written copy that you can claim as your own? Sign me up—right?!
Of course, as most of us know, it isn't that simple. Although PLR can be a useful tool in developing content for your blog, it isn't a "copy and paste" solution (at least, it isn't if you don't want the Big G to come down hard on you and your search rankings!). To understand why, let's take a closer look at what PLR content is and how you can use it effectively to develop content for your blog.
First of all, if you aren't familiar with the acronym, PLR stands for Private Label Rights. Essentially, when you purchase PLR content, you aren't just getting the text—you're also getting the rights to claim the content as your own and use it in whatever way you like. For example, PLR content can be used in your blog posts, converted into audio or video formats, or even incorporated into your blog's email autoresponder series.
Now, savvy bloggers have probably already picked up on the biggest problem with PLR content—that if you can buy the content for use on your website, so can every other site owner on the Internet. And what's the point of buying PLR content if there's a good chance it's already been published on another site?
In fact, PLR can be a great resource and a huge timesaver, but only if you use it correctly. And the two keys to doing so are selecting good PLR content in the first place and modifying it to suit your needs. Let's look at each of these concepts in more depth.
Finding good content
First, if you want to use PLR effectively, you simply can't use the same old PLR article packs that have been passed around the Internet since the dawn of the digital age. You know what I'm talking about—those packs of "10,000+ PLR articles" that are sold for a...
