This guest post is by Mark of GiftedSEO.com.
Since Google’s recent Panda Update, the world of SEO and blogging has been buzzing, and while there have been some innocent sites caught in the crossfire, the one thing most people will agree on is that Google has once and for all let the world know that poor quality, spammy content is not okay.
A side-effect of the update is that if you have a lot of links to your site from poor-quality sources, those links probably just lost most of their value, too.
Copyright Frank Gärtner - Fotolia.com
What does “good quality” even mean?
SEO has always been about trying to second-guess Google and create links and content that check all the right boxes. But sometimes, this can be taken a bit too far.
Chasing an algorithm is like chasing a carrot on a stick: every time you get close, the stick moves, and the carrot moves a step further from your grasp. Why not just aim for wherever the carrot is headed and meet it when it gets there?
If you aim for the same goal that Google is already moving towards, every future algorithm change is only going to make your blog stronger.
A world without SEO
Let’s just pretend for a minute that we don’t care about SEO or search engines at all. Before SEO existed, back when links were just links, what exactly made a link “good”?
Put another way, if you were trying to make money blogging, and SEO wasn’t in the picture, what links would you care about getting?
As I see it, the amount of relevant traffic generated by a link is the purest possible indicator of whether it’s a worthwhile link or not.
A quick...
