ProBlogger Blog Tips - Why “International” Bloggers Have an Unfair Advantage

This guest post is by Lucas Kleinschmitt of German Efficiency.

If you're in the blogging business, not being a native English speaker can be tough. The market in your home country will often be small, there may not be a culture of buying things online, and it can be difficult to find guest posting opportunities in your native language.

Image copyright NASA Goddard Photo and Video, licensed under Creative Commons

On the other hand, blogging in English seems like an equally bad idea at first glance: How are you supposed to compete with an army of bloggers whose command of the English language greatly exceeds your own? Even if your English is really good, you will probably need to pay a professional editor to avoid the occasional English-as-a-second-language errors.

I admit it: all that sounds rather intimidating. But don't despair! Fortunately, we "internationals" enjoy one huge, unfair advantage for which every American, Australian, or British blogger should envy us. In fact, all the hurdles we must face shrink to nothing when compared to this major benefit that comes with being an international blogger:

We can leverage our home country's brand

I'm a time management consultant from Germany. My surname is as German as it can get—Kleinschmitt—and my blog is called German Efficiency. I teach personal productivity, made in Germany, to people from all over the world.

Is my command of the English language as good as that of the American probloggers? Of course not. But can they teach German efficiency? Of course they can't.

And that's my point: As a German productivity coach, I have my unique selling proposition built right into my nationality.

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