Nassim Nicholas Taleb wrote about the black swan — the impossible-to-predict event that changes everything. The terrorist attack, the earthquake, the worldwide economic meltdown.
But in the world we live in now, it's the white swan — the ordinary, predictable event — that's becoming rare.
Black swans show up every day. Storms and disasters … and positive black swans, too, like world-changing technology.
Unpredictability is the new predictability, and the only thing we can be sure of is that the world will look almost unrecognizably different — even just a few years from today.
You can let that scare you into inaction. That's a recipe for getting crushed by chaos and change.
But there’s another option. You can let yourself get excited about the possibilities.
Think about some of the things we've seen evolve — radically — in just the past few years.
- Have you changed how you share photos with your mom?
- How you watch TV or movies?
- How you decide where to go for dinner, how you find your way there, how you ask friends to join you?
Here’s the thing — you don’t thrive in times of intense evolution by being the strongest, the meanest, or even the smartest.
You survive (and thrive) by being the most adaptable.
The evolution of affiliate marketing
Ten years ago, you could stumble into affiliate marketing and make some real money. Find an affiliate program with a good payout, create some not-great content that would rank for the keywords you wanted, and put lots and lots of ads up.
Serious affiliate marketing today looks very different.
Savvy marketers like Rae Hoffman-Dolan are creating brands that stand alone, not just junk sites with domains like BuyBlueWidgets.com. Hoffman focuses on creating points of differentiation — and her...
