If you're a regular Copyblogger reader, you know that content marketing is the most effective way to promote your business.
Great content can find new customers, help prospects understand why you're the best choice for them, and can even make your existing customers feel brilliant for choosing you.
It's the most cost-effective marketing you can do, and can truly transform your business.
So that's all good — but how do you get all this great content?
You have two choices when it comes to creating content for your business:
- Pay someone to write it for you
- Write it yourself
Now if you're partial to the first option, feel free to get in touch with me. I'll write you words that nearly sell themselves.
If you're in the second group, though, and have to write your own content to support your business, then I have some words of advice for you:
Never underestimate the power of writing well.
By writing well, I don't mean perfect grammar or snazzy spelling ability. Most people can avoid the mistakes that make them look dumb, but that's just the start.
Writing well means writing in an effective way that gets results
The problem is that most business owners who write their own content have no idea how to write well. They may be able to get the words to sound all right, but they lack crucial knowledge on how to get those words to produce results.
That's another story entirely.
People's first attempts and trying to write for results often look something like this:
- The writing is boring and lacks personality, and it reads like a textbook
- The content is all about the company and how great it is … which comes off as boasting
- The copy isn't emotionally compelling to someone who'd be a perfect customer
Everything just falls flat and the business...
