Some of the world’s most masterful marketers are, first and foremost, master teachers.
You’re a teacher when you write a blog post that helps solve a tricky problem your audience is facing.
You’re a teacher when you lead a webinar.
You’re a teacher when you overcome objections on a landing page. When you troubleshoot with a client on the phone. When you craft a product, make a video, give a speech.
Understanding yourself as a teacher, no matter what your business, makes your business more profitable and more fulfilling.
As an entrepreneur, you know the importance of finding a need and filling it, of knowing your market, of writing compelling copy.
Yet it’s tempting to overlook an equally important part of the recipe: how you actually teach.
- How you develop your content and deliver it.
- How you connect with your students.
- How you adapt to different learning styles.
- How you take care of yourself so you can teach without burning out.
All these are as vital as what you teach and how you get the message out.
But because many of us don't see ourselves as teachers, we skip learning how to teach. And then we wonder why our businesses falter or our energy drains away.
Some people are natural teachers … I’m not one of them
The Woman’s Comfort Book became a bestseller when I was 29 years old.
I was instantly thrust into a teaching role. I did workshops and keynotes because I was invited to and I wanted to sell books. I had zero idea what I was doing. I flailed about. I would waste days over-preparing, then collapse when my teaching didn’t go the way I’d imagined.
And if the students didn’t rave? I was crushed. I felt so ashamed and alone in my failures.
Then I started to befriend other “famous”...
