There are plenty of great reasons to write an ebook.
A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.
A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.
Being able to say, “I’m an author.” could give your credibility a massive boost.
So what’s stopping you? I think I know …
Maybe you think you don't know how. Sure, you’re comfortable with writing blog posts, but an ebook is a totally different animal.
Or is it?
Everything you know about blogging applies to ebooks too
Think of your ebook as a series of blog posts.
Content-rich, in-depth posts that readers can’t wait to read and share.
When you look at it that way, your ebook suddenly seems less … daunting.
You already know how to write an ebook. Everything you've learned from blogging still applies. Just think of your ebook as a series, and each post as a chapter within that series.
That way:
- Your ebook won’t become a bloated, “everything I’ve ever learned” guide to your whole field. It won’t sell — and you won’t have any room for your second ebook. Pick one topic, just as you would for a post series
- Your writing style can stay friendly, informal and engaging. You don’t have to come across all stilted and academic just because it’s an ebook. Your readers will want to hear your voice, just like they do on your blog
- Your chapters can be concise and information-packed — just like your blog posts. You don’t need to waffle on and on to fill the pages. After all, what would your readers prefer: straight-up information or a ton of padding?
- Your content-creation routine doesn’t have to change...
