This guest post is by Melissa Cassera of www.casseracommunications.com.
You write a blog post. You post it. You tweet, Facebook, Digg, Stumble, and perform every other type of online promotion to supersize your presence.
What are you missing?
Promoting "offline" using a major influencer like a national magazine can bring a blizzard of traffic to your blog. Not only is it great for exposure to have your name inked on the glossy pages of a national magazine, it lends the credibility and endorsement of a national magazine claiming you have the best blog on the block.
Read on to learn how you can get national magazines to sing your praises from the rooftop.
Why should I use national magazines to promote my blog?
Image used with permission
National magazines are also nationally-recognized brands. They've cultivated a reputation of excellence and wield a substantial amount of power for those that are fortunate enough to grace their pages.
Bloggers have leveraged national magazine publicity into six and seven-figure book deals, scored high-paying speaking engagements, attracted fancy corporate sponsors, and commanded top-dollar for coaching and consulting services.
Magazine publicity is like winning an Emmy, Tony, Grammy, or Academy Award. It provides instant credibility and high profile status.
How do national magazines feature blogs?
Some magazines highlight bloggers individually. Other magazines will interview bloggers as expert sources for their story. (Example: Melissa Cassera from Casseracommunications.com said that national magazine publicity brings droves of new readers to your blog).
For example: Glamour Magazine's August 2011 issue featured seven fashion bloggers in their article "Dress Like a Do Every Day." INC Magazine's July/August 2011 issue also...
