This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name.
Why are you reading this article?
Don’t get me wrong, I appreciate it, but isn’t there something else you could be doing?
What are you putting off?
I’m going to be straight with you. You are your own worst enemy.
And you are killing your business.
The curse of the boring business
Photo by Stephen Brace on Flickr, licensed under Creative Commons
This delusion usually starts at the point where you hit a plateau, and your feedback starts to stagnate or wither.
So you hunt through other people’s work in search of the magic bullet.
Maybe if you read more, you’ll learn the secrets.
Maybe if you talk more, someone else in the industry will take notice and launch you into blogging superstardom.
If you just share more, create more, or interact more, eventually, somehow, you’ll make it.
Take this a step further, and you start buying information products, thinking that might somehow fix the problem. It doesn’t.
Meanwhile, your understanding of your audience hasn’t deepened, your writing hasn’t actually improved, your traffic hasn’t increased, and you still haven’t made a cent directly from your blogging efforts.
And you don’t understand why.
Relationships matter, but focus on your customer
I know this, because I am you.
My blog has been live for a while, and granted there has been some steady growth. But when you’ve seen others rise up from nowhere in literally...
