This guest post is by Leah Goodman of AppsGeyser.
A few months ago, when I started working for AppsGeyser, a friend asked me if I could turn her blog into an app, to which I responded, “Yes.” Then she asked me the more important question: why would she want to do that?
There are loads of reasons. Here are just a few ways you can use an app to bring new readers to your blog and give more value to your current readers.
Raise the level of engagement
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Be found where mobile users are looking
Regular readers will have your blog in their RSS feeds on their mobile devices, but new mobile readers are much more likely to find your blog by searching for apps than by searching the Web. Having an app gives bloggers a whole additional avenue for discovery.
Form a “secret society”
Once people have downloaded the app, you can engage them in some really great ways, too. Provide unique content for app users, creating the sense that they’ve joined a “secret society,” just by downloading the app. Utilize the fact that it’s not just an RSS feed, and have them vote, fill out forms, and leave comments without having to use a different interface.
Push your message
Last, but definitely not least, is the idea of push messaging. With an app, it’s easy to send messages to people who’ve downloaded your app—even if they’re not checked in.
Push messages are just like text messages to everyone who has the app installed. For a craft...
