With the launch this week of Seth Godin's latest book, We Are All Weird, we wanted to share this interview we recently conducted with Seth on productivity and blogging.
Seth's among the world's most prolific bloggers, but he's also a profuse book author and serial entrepreneur.
How does he fit it all in?
Seth (image copyright Brian Bloom Photography)
One of his secrets might surprise you: "I'm America's worst attender of meetings," Seth reveals. “I don't do any of that.”
"A meeting is a very special thing: it's three or more people talking to each other about a decision that's going to be made, and probably trying to get someone else to make it," he explains. "And so I don't have those. If I need information I have a conversation with one person. That's not a meeting, that's a conversation."
He refers to Al Pittampalli's book Read This Before Our Next Meeting, which was released in August through Seth's publishing venture, The Domino Project, and which suggests more productive approaches to the traditional concept of the "meeting."
Of course, that's not the only way Seth manages to keep on top of things. As the interview reveals, his philosophy rests on a very clear vision of what's important to him. It's that vision that motivates him, helps him choose where to direct his energies, and enables him to make the everyday decisions that keep his media empire growing.
Our favorite piece of advice from the interview?
In a world where there's not a lot of scarcity of ideas, and where digital stuff isn't going to be able to be priced based on scarcity, ubiquity is a better strategy. If you can help change the conversation, if you can say stuff that's worth saying, the money takes care of itself.
—Seth Godin
Start listening!
Or read the interview transcript in full:
Today I'm talking to Seth...
