This guest post is by Sunil of Extra Money Blog.
I have sold an ecommerce website for $250,000 and several other niche websites for a five-figure price tag. I want to share with you one valuation method you can use to put a price on your web property today.
Whether a website owner or a blogger starts with the initial goal of selling their site one day, it is my belief that every successful blog owner has at some point thought about the potential of selling their web property. At least they will have wondered how much their web property is worth—especially when it begins to generate a decent amount of money.
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When a website becomes profitable, it has the potential to become saleable. You may deliberately be contemplating selling either because of boredom, because you’ve found a better alternative use of your time, because of a potential use of the financial proceeds, or any of several other reasons.
If so, do you know what your website is worth?
When a web property starts to generate profits, it becomes an income-producing asset, much like a rental property or a small business. Just like property and businesses are valued and sold in the open market, a website or blog can be too. Therefore, valuing a web property is not much different from valuing any other income-producing asset.
The quantitative aspect of web property valuation
The quantitative aspect of valuation is not rocket science, in my opinion. You take a site's current earnings and expenses, figure out what the net cash flows are, and then project a...