Shopkick is celebrating the milestone achievement Valentine’s Day, just days prior to its official six-month anniversary on February 17. Shopkick users will notice that the service’s iPhone and Android apps are decked out with celebratory-themed fare.
“We thought Valentine's Day would be good day to say 'We love you' to our users,” says co-founder and CEO Cyriac Roeding. “And yes we're happy to be pretty cheesy for a day.”
Shopkick’s location-based formula is unique in that the startup forms partnerships with retailers — Sports Authority, Target, Macy’s and Best Buy to name a few R 12; that install an in-store device that emits a signal picked up by the startup’s iPhone and Android apps and prompts the automatic checkin. A Shopkick checkin is meant to be a verifiable and quantifiable entity that retailers can incentivize with points in the form of Shopkick currency called “kickbacks.”
The startup’s methodology is focused around driving and measuring in-store foot traffic. Shopkick reports that 10% of its users are active each day, 40% are active each month and users have gone on to scan products in stores more than 3 million times since launch.
With a partner network consisting of 1,100 retail and 100 mall locations, Shopkick is far more a commercial win than a consumer hit. Still, the more than 100 million checkins suggest that the startup is delivering on its promise to drive foot traffic to retail stores.
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