“You Are Not Alone”
In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase "You Are Not Alone" is the most-opened subject line I've ever seen — by far.
Because Aweber counts each email that’s been opened, even if they're from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.
I've seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.
The results are always the same.
I don’t want to be alone is a compelling, universally recognized statement.
The need to belong, to know that others are going through the same life experiences, is primal.
Sure, there are plenty of ways to appeal to our primitive human needs in an email subject line, but many can (and will) send your message directly to the spam folder.
Let me show you how to avoid that …
Let your reader know someone is on their side
No matter what message you're sending or service you're selling, if you remind your reader that someone understands what they are going through and cares about helping them, you will become their temporary hero.
Do it repeatedly, and you will permanently solidify that position.
Use this subject line to get your email opened, but treat the open as just the first step. Once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem.
Even the most effective subject line in the world merely gets you in the door. Your job is to address the issues.
Your subject line is an invitation to dinner; you still have to cook the main course.
Not only does the "You Are Not Alone"...
