Ashley Boo is a video profile designed to promote Rounds, a video chat client for Facebook. The page, built in Flash, allows for a range of different user interactions, based on what you click or type.
The key to the Ashley Boo campaign is the Facebook status update bar, which asks, “What would you like to do together?” Typing in something will trigger Ashley to participate in one of 35 different activities, from shooting her friends to going on a date.
“We thought about what the best way to show the world what Rounds is all about, and although demos and screensh ots are nice, with our product, they usually don’t fully transfer the full-blown experience,” Rounds CEO Dany Fishel told Mashable. “We believe the Ashley Boo campaign does it – it’s unique, it’s fun, it’s entertaining and it shows that you can do almost anything together with your friends on Rounds.”
The interactive Facebook campaign is directly inspired by Hunter Shoots a Bear, a viral YouTube campaign by Tipp-Ex that gave users the option to wrestle, hug or chest bump a bear (among other things). So while the concept itself may not be original, Rounds has made sure to stock Ashley Boo’s page with plenty of Easter eggs. The company has published a partial list of Ashley’s different moves if you don’t want to discover them all on your own, but the it promises to give Ashley more to do over time.
While we hope Rounds tones down the narrator constantly asking you to type in something (you can’t keep the tab...
