This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Want to set up a company blog that contributors can post to from multiple accounts? Want to use a password-protected Tumblr internally? Get ready for some help-section browsing.
Because Tumblr wants everybody’s “primary blog” to represent them, it does not allow users to create group blogs or password-protected accounts. In order to do so, you’ll need to create an additional blog under your account and then invite other members to join it. Here’s a step-by-step tutorial to get you started:
1. Create an Additional Blog
Next to the title of your blog in the right panel of the Tumblr dashboard, there’s an arrow that opens a drop down menu. In that menu there’s an option to create a new blog. Click it.
2. Name Your Blog & Set a Password
After you click the “create new blog” tab, you’ll be asked to enter a title and domain name for your new blog. You also have the option to protect the blog with a password. If you decide to do so, only people who enter the password will be able to view your new blog.
3. Invite Members
In the dashboard of your new blog, select “members” from the menu on the right panel. You can invite members to post on the blog via email or by copying and pasting an invite link. Invited members will be able to add content to the new blog, but they won’t be able to change settings unless you promote them to be blog admins.
