While some businesses are still figuring out the value of building a fan base, entertainment brands have long understood that a vibrant fan community is critical to their success. Perhaps this why entertainers were among the first to embrace Facebook as a way to attract, engage and communicate with fans. And because the most effective Facebook marketing programs often combine compelling content with personality, entertainment brands are uniquely positioned to succeed with this medium.
But even for the most popular entertainers, creating a robust fan base on Facebook requires more than just creating a Page and posting content. Here are four ways ent ertainment brands can accelerate their Facebook success.
1. Use Questions, Polls and Quizzes to Engage Your Community
If you post a piece of content on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, a poll or a quiz, you make your content interactive and provoke viral distribution.
Sarah Hofstetter, SVP of brand strategy and emerging media at digital marketing agency 360i, recommends trying out the new Facebook Questions tool to engage users around a question. 360i is using Facebook Questions in its work with BRAVO Network. For example, this recent Facebook Questions post on the Real Housewives of New Jersey Page encouraged fans to pick a side in a family feud that has emerged in the show's storyline, generating over 15,000 votes.
GLEE is also a fan of this approach, posting a poll every Tuesday to spark conversation around the sho w prior to its airing that...
