ONE is interesting because it doesn’t actually want your money. Instead, the organization asks its more than 2.5 million members for their collective voice. The ONE app is another step in creating a community of digital activists to create real change.
The app is broken into five main sections: Latest, Blog, Proof, Connect and More. These sections include calls to action, recent posts from the ONE.org site, quick facts that include surprising data and talking points about major issues, and a slew of videos and articles showing the results of the ONE community’s advocacy. One example featured a female barber in Africa who was able to open her first storefront.
Connect is the social layer where users can share when they do social good. Users can also recruit friends to join the cause with a simple email form.
The ONE app is all about empowering the user. It acts like a tiny advocacy tool kit, teaching how to be a better activist. Take government calls, for example. The Latest section often asks users to call their local government official. The app provides the number, the official’s name and a sample text that users can read during the call. Each call has a target goal that is updated whenever a call is made. For example, a call to the White House might have a target goal of 1 million total calls, and a local official might be closer to 1,000.
The app also extends ONE’s reach and gives the organization more accurate data, with its ability to place calls and automatically log participation. It also puts slacktivists on the spot. “We’ll get 100% reporting,” says Jeff Davidoff, ONE’s chief marketing officer.
It used to be easy for peop le to hear about ONE at...
