This guest pst is by Martyn Chamberlin of Two Hour Blogger.
“When you work with words … words are your work.”—Don Knotts
I assume you know a lot about blogging.
You know how to set up a blog, you know how to write. You know how to tweet and share.
Most importantly, you know how to build your email list.
Maybe you’re not as fanatical as I am. Maybe you haven’t hidden your RSS feed. Maybe you offer alternatives to email. But you understand the best results come from your emails. You baby your list.
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I’ve got a sneaking suspicion you aren’t doing it right. Don’t take it personally—some of my most brilliant clients weren’t either. It’s not your fault. No one’s ever told you how, that’s all.
Are you handling your email subscriptions in Feedburner?
When people subscribe to your blog via email, where’s that email address going? I hope it’s not going into Feedburner.
See, Feedburner is pretty lousy when it comes to email marketing.
- You can’t easily customize the subject line
- You can’t customize the design
- You can’t utilize auto-responders
- You can’t know who’s subscribing in real time
- You can’t know the open rates
- You can’t completely control when the broadcast goes out
Maybe you’re thinking, “I don’t care that much. Feedburner’s free. This is deep and scary, and I’m not going to worry about it. I’ll just blog.”
Let me remind you that your blog’s success hinges on how effectively you master email marketing....
