Do you put off doing things on your blog that you know you really should invest time into?
I do.
Yesterday I was out walking and found myself thinking about my “I’ll do it one day” list. It struck me that there were a lot of things on that list, and that while some of them were just fanciful ideas, there are also items on the list that I know are potential profits that I’m just not earning.
One point on the list was updating the autoresponder sequence on my photography blog.
I’ve talked in the past about how I’ve structured my email strategy on my photography blog. It looks something like this:
For a full description of what all the elements are, have a look at this post. In short, people get weekly manually edited emails containing updates from the blog, along with a mix of bonus content (themed updates) and “promotions.”
The promotions are a mix of promotions of our own ebooks (discounted) as well as promotions of other people’s photography resources (affiliate promotions).
The weekly updates are all done manually but the “themed updates” and “promotions” are all done via an autoresponder. The autoresponder simply sends out these emails at predetermined intervals (around every 30 days). This means you’re doing mini-promotions every day, which creates long-term sustained income.
In many ways, when you add a promotional email into the sequence, you’re setting up a small passive income stream for as long as people keep subscribing to your newsletter.
The problem is that while I do have a number of these promotional emails in my sequence, I could have more. In fact, after you’ve been subscribed to my list for around 10 months the autoresponder sequence stops and you just get the weekly updates. Right now, more than 300,000 people have gone past that ten-month subscription duration—that’s a lot...
