I think there comes a time in every person’s life when he has to ask himself, “Am I most effectively doing what Copyblogger tells me to do, to the point of abdicating my free will and possibly granting its editors power of attorney?” So this week, I took inventory and decided that I wasn’t spreading my words widely enough.
To remedy the situation, I finally put some stuff up on Kindle as several people keep telling me I should do — my 2008 humor collection, two manifesto-weight posts to disseminate amongst the Kindle users of the world, and a short story from over a decade ago that I was shocked to discover I still really liked.
So when the Copy Police come around, make sure you tell them that I’m toeing the line, okay?
Here’s what happened this week on Copyblogger:
Monday:
Are You Losing Business When You Hunt for Customers?
When I first saw this post’s title, I thought the concept was ridiculous. “If we aren’t supposed to hunt and eat customers,” I thought, “then why are they made out of meat?” But then I read more and began to understand the new metaphor: Gardening instead of hunting. Nurturing instead of killing. (Read on; this post even contains slugs.)
Read the full post here.
Tuesday:
Sickly Sales Page? Try These 3 Copywriting Remedies
I’d never really considered approaching writing a sales page in the same way a doctor approaches treating an illness, but it makes total sense. Check this one out to see how a little bit of diagnostic methodology could spice up your sales. Side note: If ever someone offers you a home remedy for an ailment, make sure you ask first what it is and that you don’t accept if it’s a kick in the face, because I’ve decided that one is really ineffective.
Read the full post...
