On Stranger Tides is just one more in the long line of big budget Hollywood movies. Or is it?
Actually, it happens to be just another movie that Johnny Depp refused to appear in for anything short of $42,000,000.
He charges that amount because the movie can’t exist with out him.
Johnny’s the star of the show. Pirates of the Caribbean without Captain Jack Sparrow is like an ice cream sundae with no ice cream.
But if Johnny Depp didn’t act in movies — if he were a regular job-holding guy from Kentucky — nobody would care about him. Nobody would pay him.
That could easily have happened, you know.
John Christopher Depp is a high-school dropout from Lexington, Kentucky. He once made a (sort of) living as a ballpoint pen salesman. My cousin swears she once spotted him years ago in a local WalMart.
He was unshaved. His clothes were old and torn. He looked like a hippie. Reclusive. Possibly homeless.
That doesn’t match his public image, does it?
We’re used to seeing Johnny Depp behind four millimeters of stage makeup, in hand-tailored black tie, and signing $42 million Hollywood film contracts.
How does he do it?
How does a normal guy become an A-list star — attracting a raving following and getting paid to do what he loves?
The answer is simpler than you might think.
Johnny Depp knows his audience
On Stranger Tides isn’t about entertaining Johnny.
It’s about entertaining his audience. Johnny isn’t messing around trying to collect his thoughts or share breaking news in pirate technology.
No, he’s giving his audience the content they’re looking for. He’s connecting and delivering.
Here’s what Johnny Depp means to your blog
You’re actually in the entertainment business.
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